SEO keywords play a pivotal role in boosting your online presence. But what really is an SEO keyword? Let's explore.

In digital marketing, a keyword is a particular term or expression that people type into search engines when they are seeking a certain service, product or information. Search engine optimization (SEO) heavily is centered around the use of these keywords to rank websites.

The power behind SEO keywords lies in their ability to associate what users are searching for to the content that you’re offering on your website. Strategically using these keywords will help attract the right audience and enhance the likelihood of leads.

Having established what we mean by the term of an SEO keyword, let's look at methods for efficiently using keywords. Enhancing the use of keywords calls for a balance. You'd want to include relevant keywords to get the attention of search engines but without stuffing your content with them.

One way is to place the keyword in your content’s title. This not only helps in optimization, but also makes your content more likely to be relevant to the searcher's query. Also, consider using keywords in the meta description and headers of your website, as these are places where search engines often look.

Additionally, it's important to choose keywords that correlate with your target market. This means understanding the way they talk, their internet search habits and their needs.

In conclusion, a well-chosen SEO keyword can be a website connection between what a person is looking for and the service or information you provide. It's a essential tool for success in the competitive world of digital marketing. However, success hinges on its effective and balanced use.